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Our favourite environmentally friendly beauty brands

Our Favourite Environmentally Friendly Beauty Brands

When it comes to self-care, nothing is more empowering than knowing that your little bit of pampering is not only being kind to yourself, but to the environment as well. 

If you haven’t caught on already, we are strong supporters of eco-friendly beauty brands. This includes ethical beauty brands with a passion for reducing waste and pollution in our environment, as well as brands that see being 'eco-friendly' as a way of life, not just for actively ethical consumers. 

We believe that environmentally friendly beauty brands are for everyone. Because if everyone contributes to being more environmentally mindful, more can be done for our planet.

To share our passion for being kind to the earth (beyond just Earth Day), we’ve put together a roundup of our favourite environmentally friendly beauty brands. From haircare and skincare to makeup - we’ve got you covered. These are the eco friendly beauty brands you need to start using in your everyday self-care routine.

4 eco-friendly brands:

What makes an environmentally friendly beauty brand?

The term ‘environmentally friendly’ (or ‘eco-friendly’), is defined as a product that is not harmful to the environment. 

So what makes an environmentally friendly beauty brand, eco-friendly? There's a lot we can look at! But in short, it can include the ingredients used (cruelty-free, vegan, organic, natural and palm oil free) as well as business practices (ethical sourcing, sustainable packaging, waste and resource management, and charitable giving). For more of a rundown, check out this list of criteria - it explains everything you need to know!

We acknowledge that not all these criteria can be met every time for various reasons. However, it's important to still support a brand that is striving to be the best they can be, as any mindful choice is a step in the right direction. 

Top 4 environmentally friendly beauty brands

1. Pureology

Self-care type: Haircare

Eco-friendliness: 100% vegan, sustainably sourced natural plant extracts, no nasties (sulfate free).

Our top picks: Pureology Hydrate Shampoo & Conditioner



Pureology like to pride themselves for being totally vegan before it was cool. Basically an OG environmentally friendly beauty brand, Pureology haircare are specialists in all natural colour care. They understand how coloured hair needs a little extra love but also realise how vulnerable it is to damage. The solution? High performing organic ingredients that are kind to your hair (and the earth). 

So, if you’ve recently updated your colour and are looking to be more mindful in your daily self-care, it goes without saying that Pureology should be your number one choice.

2. Biolage

Self-care type: Haircare

Eco-friendliness: natural plant extracts, sustainable packaging, vegan & cruelty free, ethically sourced.

Our top picks: Matrix Biolage Colorlast Shampoo & Conditioner



Biolage uses an exclusive blend of natural ingredients and botanicals to create gentle, high-performing formulas that  enhance the beauty of every hair type. 

Whatsmore, is their commitment to minimising the impact on the environment through everything they do. From their ingredients, product production and packaging, to reducing their use of plastic and increasing their recyclable materials in the office and everyday lives. Biolage care about what goes in your hair, as much as what is going down the drain.

3. Biologi

Self-care type: Skincare

Eco-friendliness: 100% natural, organic plant extracts, ethical & sustainably sourced ingredients, thoughtful packaging.

Our top pick: Biologi Bqk Radiance Face Serum 



We’ve talked about why we love Biologi so much before, so it’s probably no surprise that they're one of our favourite environmentally friendly beauty brands. Not only do their skincare products offer visible results, but they follow the minimal waste lifestyle in the office (and at home) and are also passionate about giving back. 

Biologi is also completely transparent, having been the very first company to master the entire production process from plant to bottle - making each of their products entirely traceable and sustainable.

4. Eye of Horus

Self-care type: Makeup

Eco-friendliness: naturally derived and sustainable ingredients, cruelty free, responsible sourcing of palm oil, 100% vegan (except Goddess Mascara & Eyeliner which use beeswax).

Our top pick: Eye of Horus Sacred Earth Palette



Awaken your inner earth-friendly goddess with Eye of Horus. This brand embraces being kind to mother nature, designing their products around naturally derived ingredients and long wearing results. Their philosophy is eco-friendly and skin friendly, so you can rest assured that you are putting only natural goodness on your skin. 

From nourishing lipsticks and bold eyeliners to pigmented eyeshadows and popping highlighters - this makeup brand is all you’ll need for your glowing goddess looks.


Our list of environmentally friendly beauty brands doesn’t end here. We could go on and on, trust us! Plus, we are constantly updating our range with new and exciting products and brands with the same eco-friendly mission. Browse our entire range of natural and organic skincare, haircare and makeup online today and let's all play a part in creating a happier earth 🌏

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posted by

Rebekah Chetcuti on June 04, 2020