There’s probably nothing better than finding a quality and affordable makeup brand that you love… then your discover that it’s cruelty-free as well. If this is something you appreciate as much as we do, then you will love e.l.f. Cosmetics.
Not only do e.l.f. create premium makeup that everyone can enjoy, but they are also proudly PETA certified. Committed to creating vegan and cruelty-free makeup that has a luxury feel for an affordable price, e.l.f. Cosmetics is our favourite cruelty-free beauty brand.
Gaining immense popularity with beauty bloggers across the world, e.l.f. products are such high quality that they are often used as an inexpensive substitute for high-end cosmetic brands, such as MAC, NARS and Becca. So you can enjoy e.l.f. as much as us, we’ve rounded up our top 5 picks from this incredible animal-loving brand.
Mineral Infused Face Primer Clear
Turn your face into a smooth and flawless canvas with the e.l.f. Mineral Infused Face Primer. Designed to combat excess oil and flaky dryness while minimising pores and fine lines, this primer is an essential first step to any makeup routine. Prep and prime to achieve a refined complexion, so makeup applies evenly and has a long lasting finish.
This affordable primer is said to be the perfect dupe for the Smashbox Photo Finish Primer. Both silicone-based and cruelty-free, beauty bloggers are saying that they’re completely identical with nothing more than a price-point difference.
Flawless Finish Foundation
A foundation that leaves you with a flawless long-lasting base for under $15 sounds almost impossible. But e.l.f. make this a reality with their Flawless Finish Foundation. Achieve a silky smooth, flawless complexion with the lightweight, oil-free formula that blends right into your skin for a natural semi-matte finish.
Beauty bloggers have claimed that this e.l.f. foundation is comparable to the NARS Luminous Weightless Foundation - for a fraction of the price of course. But what’s more important than the price point, is the satisfaction of staying cruelty-free when you choose an e.l.f. Foundation over a NARS one.
Your brows will always be on fleek with this super affordable e.l.f. Eyebrow Kit. Achieve thicker, fuller, more defined brows with the powder and pomade duo. Use the pigmented wax to define and shape your brow, then set with the powder for a long lasting, perfected brow.
The eyebrow kit is the perfect dupe for the Benefit Cosmetics Brow Zings Eyebrow Shaping Kit. Brows are important don’t get us wrong, but if you’re spending $50 to achieve the exact same results you can get for under $10, then you’re cheating yourself hun!
Blush Baked Highlighter Moonlight Pearl
Who doesn’t love that radiant glow? Create a beautiful shimmering highlight in your skin with the e.l.f. Blush Baked Highlighter in Moonlight Pearl. The illuminating powder is infused with Vitamin E, jojoba, sunflower, apricot and grape to give a natural glow that nourishes and hydrates your skin. Apply dry for a sheer pigment or wet for some extra vibrance.
Beauty enthusiasts have raved about this beautiful highlighter, speaking of its quality, look and feel to be similar to products likes Mac and Becca. For just under $11 you can achieve a radiance that is comparable to MAC’s Soft and Gentle or Becca’s Moonstone (notice the resemblance there?).
Makeup Mist & Set Clear
Once your base is blended, your brows are on fleek and your highlighter pops, you need to set your face with the e.l.f. Makeup Mist & Set Clear Spray. Keep your makeup in place all day long with an added radiance with this invigorating, lightweight spray. Infused with aloe, green tea, cucumber and vitamins A, C & E, you will moisturize and soothe your skin, while improving your makeup’s longevity.
You probably guessed, but this baby is the perfect substitute for the MAC Fix+ setting spray. Just like the Fix+, you can set your makeup and intensify shadows using the e.l.f. setting spray that is under $10, by the way. Another splurge or steal, this confirms yet again just why e.l.f. are our favourite cruelty free beauty brand.
Shop the entire e.l.f. Cosmetics range online today from Oz Hair & Beauty for more beauty steals that are 100% cruelty free!