We’re big fans of Moroccanoil. It’s no lie. From their must try Original Treatment to their ever growing repertoire of hydrating hair masks and styling products. This brand has never ceased to deliver game changing hair treatments with visible results and we love it. But wait, because there’s more… Moroccanoil has now officially jumped on the blonde hair bandwagon with the release of their very own purple toning shampoo.
They’ve dabbled in the blonde hair world previously with the addition of their Moroccanoil Treatment Light - designed for finer hair and naturally lighter or bleached hair tones. However, lovers of the brand can now achieve their ultimate blonde colour with this incredible argan oil packed, purple toning shampoo.
Say hello to the Moroccanoil Blonde Perfecting Purple Shampoo.
Get to know Moroccanoil’s purple toning shampoo
Who can use it?
Purple toning shampoo is the perfect companion for anyone with:
- Naturally blonde hair
- Chemically lightened hair (this includes brunettes who have gone lighter)
- Grey hair (often prone to yellowness due to pollution, environmental factors and medication)
What does it do?
The Moroccanoil purple toning shampoo will eliminate unwanted yellow and brassy tones in your hair. The deep violet pigments counteract harsh yellowness leaving you with a lighter, cooler shade of blonde. However when it comes to the Blonde Perfecting Purple Shampoo, it does so much more than eliminate unwanted brassiness.
Moroccanoil is best known for its key ingredient, argan oil, and you can bet that this purple toning shampoo is bursting with it. Featuring ArganID technology, this violet shampoo has positively charged micro-particles that are attracted to negatively charged hair fibres. This allows a deeper infusion of the powerful antioxidants in argan oil into the hair’s cortex, leaving your hair feeling stronger, more hydrated and healthy.
In addition to achieving a more beautiful shade of blonde, the Moroccanoil purple toning shampoo is phosphate, paraben and sulfate free. So, you ensure that no nasties will be damaging your coloured hair - just pure purple shampoo goodness.
Purple toning shampoo routine
Now that we know why you should use the Blonde Perfecting Purple Shampoo, let's talk about how to incorporate it into your hair care routine.
Anyone who has coloured their hair will know all about the damage that comes along with your new, lighter shade. The chemicals used to lighten hair often cause dryness, frizz and can sometimes leave your colour looking a little dull. For this reason, moisture and hydration are your best friends.
Washing your hair
Your best option? The Moroccanoil Moisture Repair Shampoo and Moroccanoil Moisture Repair Conditioner. Designed to repair hair that has been damaged by colour and chemical processing, Moisture Repair will mend broken strands, while restoring elasticity, moisture and shine.
Now you’re probably wondering where the purple toning shampoo comes into play? Let's assume you wash your hair twice a week. For 1 of those 2 washes, switch out your regular shampoo for the Blonde Perfecting Purple Shampoo to give your blonde hair that boost of coolness and get rid of those warm yellow tones.
Simply massage through wet hair as you would with your usual shampoo. Leave for 3-5 minutes to allow the violet pigments to absorb, then rinse and follow with the conditioner.
Maintaining hair hydration
For added hydration and nourishment, apply the Moroccanoil Light Treatment to the ends of your hair after each wash. This will protect your lightened hair from further damage caused by heat styling and environmental factors. The potent argan oil formula also works to transform and repair hair strength with fatty acids, omega-3 oils and antioxidants, ensuring that moisture is absorbed instantly.
Between washes, use the Moroccanoil Dry Shampoo Light Tones to maintain hair cleanliness. Ideal for non-wash days or after a sweaty gym session, this light formula dry shampoo contains subtle violet undertones to balance brassiness and bring out your very best light tones.
Rest assured that each of these products work in perfect harmony with the Moroccanoil purple toning shampoo. Each designed for light, colour treated hair, this blonde routine will not only combat yellow tones, but it will leave you with your strongest, healthiest hair yet.
Time to upgrade your purple toning shampoo? We think so. You can find all the products we mentioned, plus the newest purple addition to the Moroccanoil collection, online now. Shop today and pay later with our various interest free payment methods.