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ghd Pink campaign supports National Breast Cancer Foundation

The new ghd Pink Straightener has the most incredible back story

If you’re finding it hard to pick from all the hair straighteners available out there, let us introduce you to ghd’s amazing new collection and initiative, Ink on Pink. Essentially, it’s a ghd pink straightener (in two of their most popular styles) that they have dedicated to helping the fight against breast cancer.

In collaboration with Chicago-based tattoo artist, David Allen, they’ve released these limited edition stylers adorned with his beautiful artwork to help raise money for the National Breast Cancer foundation. For each ghd pink straightener sold, $20 will be donated with the ultimate goal being $1 million raised to mark the company’s 15th year anniversary of supporting global breast cancer charities. 

Keep reading to learn more about this amazing initiative and what buying a ghd pink straightener means.

So what’s the story behind the ghd pink collection?

As we mentioned above, David is a tattoo artist. Except he specialises in using his art to support women who have been affected by breast cancer, or more specifically those who have had mastectomies and live with the scars everyday. It all started when his first ever mastectomy client reached out to him to talk about how amazing she thought his designs were and asked him to tattoo over her scars.

The result was amazing. For the woman, it was the first time she felt like she could reclaim her body because after the traumatic experience of breast cancer and the surgery. And for David, it was incredibly overwhelming and rewarding. After posting an image of the art online, it went viral and he had an influx of requests from other women who wanted something similar. He now does between 6-8 mastectomy tattoos every month.

“The process is collaborative,” David says. “I work on different designs and share them with the women, asking for genuine feedback and then we work together to make the changes to capture her vision too.”

David Allen Mastectomy Tattoo for ghd Pink Campaign


Molly Weigart being tattooed by David for the ghd Pink campaign

This sense of collaboration is one that is genuine and comes from a place of complete trust. He spends a lot of time getting to know these women, learning their journey and how they view their own bodies. The result is that many of these women choose not to see the progress of the tattoo and they wait for the end when they can reclaim their body, their femininity and sense of self.

The face of this incredible Ink in Pink Campaign is one of David’s clients, Grace Lombardo. A 38-year-old mother of three, Grace was diagnosed with breast cancer in 2016 and went through a bilateral mastectomy. A year after that, she went to David to conceal her scars. The result was a stunning floral design that covers her scars and is the focal point on her body.

His floral art now also adorns another breast cancer survivor, Molly Weingart, who was tattooed by David on the shoot for the ghd pink campaign. “I didn’t expect or even believe that getting tattooed by David could make me feel beautiful again - it did - or that instead of feeling like a medical oddity, I would feel like I’m a walking piece of art and my body is the canvas.” she said.

So really, the partnership between the artist and ghd was a natural one. David and the women believed in the company, and could see how hairdressers and hair care can enable women to feel beautiful. They agree that stylists help in the process of reclaiming femininity during hard times such as when a cancer patient is losing hair. 

Grace Lombardo tattooed by David Allen for ghd Pink campaign

Grace Lombardo being shot for the ghd Pink campaign

About the two ghd pink stylers 

David learned about the printing process with ghd and he treated the designing of the stylers as if he were designing for an arm or a leg. He picked the flowers he wanted to work with, photographed them and hand drew 30-40 different ideas and patterns. The result is a floral artwork that evokes a sense of femininity and symbolises life and rebirth.

The artwork is printed on two ghd straighteners: platinum+ and gold. The Ink on Pink platinum+ features the breakthrough ultra-zone predictive technology, which allows it to recognise each section of hair and adapt the power to ensure it is styled by the optimum temperature. While the Ink on Pink gold styler has dual-zone technology which controls the optimum styling temperature of 185 degrees and contoured floating plates to help it glide through your hair easily. Both have been proven to deliver sleeker, smoother and healthier looking hair so you can’t lose either way.



Do your part for breast cancer today with the ghd pink collection

So if you’ve been finding it hard to choose between brands or even between ghd hair straighteners, we think this is a pretty amazing initiative to get behind. You get a limited edition styler adorned with bespoke artwork and you can support an incredible cause too.

Shop the ghd Ink in Pink collection on Oz Hair & Beauty with Afterpay today.




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posted by

Tammy Tu on July 15, 2019