Kate Hudson Joins Joico: The Secret to Her Iconic Hollywood Hair

This year, Joico turns the big 5-0 - and like any beauty icon worth their shine, they’re throwing the ultimate glam party. What’s the best way to mark half a century of joi-ful hair moments? Enter: Kate Hudson. Yes, the effortlessly radiant actress, singer, and entrepreneur has officially joined the Joico family as their first-ever Global Celebrity Spokesperson. And we couldn’t think of a better match. 

Kate Hudson isn’t just Hollywood royalty (though her legendary beach waves from the early 2000s should have their own star on the Walk of Fame). She’s the embodiment of everything Joico stands for - joy, authenticity, confidence, and seriously great hair. 

Why Joico Has Been Slaying the Hair Game for 50 Years 

Joico isn’t just another pretty bottle on the salon shelf. Since its inception, the brand has been dedicated to one mission: bringing hair back to life. Whether it's restoring shine, repairing damage, or reviving colour, Joico's scientifically-backed formulas deliver salon-quality results that stylists and customers swear by. 

Their slogan - “The Joi of Healthy Hair” - isn’t just cute marketing. It’s a promise. And it shows in their best-selling collections like K-PAK, Defy Damage, and the revolutionary KBOND20 Power Masque. For 50 years, Joico has led the way in bond-repair, deep-conditioning, and healthy hair science - all while keeping things fun and fresh. 

Kate Hudson + Joico = A Match Made in Hair Heaven 

Kate Hudson has always been hair goals. From tousled boho waves to red carpet glam, she’s the ultimate beauty chameleon - and now, she’s bringing her signature sparkle to Joico’s 50th anniversary celebration. 

Her go-to? The K-PAK KBOND20 Power Masque. She loves it so much, she never travels without it. “I don’t necessarily bring my shampoo and conditioner everywhere, but I’ll always take an intensive conditioner,” she says. “That’s the one product I need.” (Relatable. We’d bring it to a desert island.) 

Celebrity-Worthy Hair Starts Here 

So, what’s the secret to hair that looks like it stepped off a red carpet - or at least a holiday? According to Kate and the Joico pros, these are the must-have products you need in your beauty routine: 

1. K-PAK KBOND20 Power Masque 

The star of the show. This intensive treatment doesn’t just patch up split ends - it rebuilds broken bonds, restores strength, and infuses hair with hydration and shine. Perfect for those of us who live in a world of blow dryers, beach days, and colour appointments. 

2. Defy Damage Protective Shampoo & Conditioner 

Colour-treated hair? This dynamic duo protects against daily damage while keeping colour vibrant and strands strong. It’s like an invisible shield for your hair. 

3. K-PAK Color Therapy Luster Lock Multi Perfector Spray  

Think of this as your hair’s liquid gold. Use it pre-styling for major shine, softness, and manageability - especially if your strands are feeling a little “meh.” 

4. Power Spray Fast-Dry Finishing Spray 

Looking for hold and flexibility? This is the ultimate finishing spray for hair that moves with you but still stays put. 

How to Get the Look: Kate Hudson’s Signature Beachy Waves 

Step 1: Start with clean, nourished hair using Defy Damage Shampoo & Conditioner. 

Step 2: Apply KBOND20 Power Masque once or twice a week for deep repair (especially after heat styling or colour). 

Step 3: On towel-dried hair, add a few spritzes of Luster Lock Multi Perfector Spray for instant softness and shine. 

Step 4: Use a diffuser or air-dry to let your natural texture shine through.  

Step 5: Finish with Power Spray Fast Dry Finishing Spray for a soft, touchable hold that’ll last all day. 

So if you’re looking to bring a little more joi into your life, look no further than Joico - and let Kate Hudson be your guide. After all, when your hair feels good, you feel good. And that’s something worth celebrating. 

Shop the full Joico range at Oz Hair and Beauty.