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Detoxifies. Resets. Clarifies.

Whisk away the impurities that can weigh down hair and make it lifeless with this deeply cleansing shampoo.

Virtue® Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster.

Formulated with the revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves
both the hair and scalp feeling fresh and renewed.


  • All hair types.
  • Great for a weekly reset to refresh styles.
  • Safe for colour-treated and chemically treated hair.


Virtue Refresh Purifying Shampoo 120g


6 Weekly interest free payments of $7.00Info