Virtue Curl Shampoo 240g is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern.

Hydrate, nourish, and protect curls from humidity, heat, and environmental damage with this silicone- and sulfate-free formula. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

• Hydrates, nourishes, and repairs.
• Detangles and de-frizzes.
• Protects against humidity, heat, and environmental damage.
• Mends and preps hair for manageable, frizz-free styles.
• Facilitates natural curl patterns.
• Free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

This shampoo is ideal for a broad range of soft waves to highly textured curl patterns and is safe for color-treated and chemically treated hair.

How to use Virtue Curl Shampoo 240g:

1. Wet hair thoroughly with warm water.
2. Apply a small amount of shampoo to your scalp and hair.
3. Massage gently with your fingertips to create a lather.
4. Rinse thoroughly with warm water.
5. Repeat if necessary.
6. Follow with Virtue Curl Conditioner for best results.
7. Rinse hair thoroughly with cool water to seal the cuticle and enhance shine.
8. Towel dry hair and style as desired.