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go nude with shu. less is more with the new blow dry beautifiers.

1 product, 5 benefits.

the first bb for hair, a multi-benefit blow-dry perfector associating care and control, with lightweight watery texture, perfect for fine to medium hair.

use this hair care and styling product for a flawless and effortless look with a nude effect.

the bb difference

  • primes the hair fiber
  • moisturizes without heaviness
  • smooths and softens the hair
  • helps protect from blow dry heat
  • shapes and reshapes any look

hair type

  • fine to medium hair

precious ingredients

  • ginkgo biloba extract, known for its high resistance to external aggressions & its anti-oxidant and healing benefits.


  • SRS Microwaxes: heat reactive re-positionable microwax technology & amino reactive silicon: microscopic wax particles that melt with heat to create flexible bonds between hair fibers.

Shu Uemura Art of Hair

Shu Uemura Blow Dry Beautifier BB Serum for Fine to Medium Hair 150ml

Free Shipping

6 Weekly interest free payments of $9.67Info