L'Oréal Professionnel Serie Expert Chroma Crème Purple Shampoo 300ml is a nourishing shampoo that neutralizes unwanted yellow reflects in blonde hair while providing superior color correction and care.

This shampoo is the result of a collaboration between L'Oréal Professionnel Paris Colour Labs and Haircare Labs, featuring an exclusive technology with professional tailored dyes to neutralize unwanted warm reflects. Its formula delivers increased homogeneous neutralization, ensuring no color spots even on porous areas, and provides the utmost care that targets the most damaged and porous areas of the hair, guaranteeing 3x more shine.

• Instantly neutralizes all unwanted yellow reflects in blonde hair.
• Intensely nourishes the hair fiber without weighing it down.
• Provides superior color correction and care.
• Delivers increased homogeneous neutralization, ensuring no color spots even on porous areas.
• Targets the most damaged and porous areas of the hair.
• Guarantees 3x more shine.
• Part of the ultimate blonde hair care routine when used with Metal Detox Shampoo and Chroma Crème Purple Dyes shampoo.

Who is L'Oréal Professionnel Serie Expert Chroma Crème Purple Shampoo 300ml for?

This shampoo is perfect for those with blonde hair who want to neutralize unwanted yellow reflects while providing superior color correction and care.

How to use L'Oréal Professionnel Serie Expert Chroma Crème Purple Shampoo 300ml:

1. Wet your hair thoroughly.
2. Apply a small amount of the purple shampoo to your hair.
3. Massage the shampoo into your scalp and hair, creating a lather.
4. Leave the shampoo on for 1-3 minutes, depending on the level of brassiness in your hair.
5. Rinse your hair thoroughly with warm water.
6. Follow up with a conditioner, if desired.
7. Use the purple shampoo once or twice a week to maintain your desired level of blonde or silver hair.
8. Avoid getting the shampoo in your eyes, and if it does, rinse immediately with water.
9. Store the shampoo in a cool, dry place away from direct sunlight.