Joico Colorful protects haircolor for long-lasting vibrancy and tonal integrity—the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Free of SLS/SLES sulfates*
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage**
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non-conditioning shampoo