Joico Blonde Life Violet Shampoo 300ml is a brilliant, brass-neutralizing cleanser that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.

This shampoo is free of SLS/SLES Sulfates and helps maintain healthy-looking hair with brilliant shine. It nourishes and protects fragile blonde hair while its rich lather gently cleanses hair. To use, apply to wet hair, lather, leave in 1-3 minutes, rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.

• Instantly cool brassy tones and brighten cool blonde hair.
• Help maintain healthy-looking hair with brilliant shine.
• Nourish and protect fragile blonde hair.
• Rich lather gently cleanses hair.
• Free of SLS/SLES Sulfates.

This shampoo is perfect for those with cool blonde hair who want to banish undesirable yellow tones and maintain healthy-looking hair with brilliant shine.

How to use Joico Blonde Life Violet Shampoo 300ml:

1. Wet hair thoroughly.
2. Apply a small amount of shampoo to your scalp and hair.
3. Gently massage the shampoo into your scalp and hair, working up a lather.
4. Leave the shampoo on your hair for 1-3 minutes.
5. Rinse your hair thoroughly with warm water.
6. Follow up with Joico Blonde Life Violet Conditioner for best results.
7. Use once or twice a week, or as needed to neutralize brassy tones.
8. Avoid contact with eyes. If contact occurs, rinse thoroughly with water.
9. For external use only. Keep out of reach of children.