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De Lorenzo/
De Lorenzo Instant Illuminate Blonde Shampoo 375ml

Who Is It for?

Blonde Hair
Coloured Hair

Description

De Lorenzo Instant Illuminate Blonde Shampoo 375ml is a violet toning shampoo that neutralises yellowing and brassiness in blonde hair.

Acid Violet 43 does the toning work, counteracting the warm tones that develop in blonde, lightened and grey hair over time. Chamomile flower and wine extracts sit alongside baobab protein, cucumber and aloe vera, and benzophenone-4 helps guard against colour fading. The result is cooler, brighter blonde between salon visits. Part of De Lorenzo's Instant range, now in new packaging.

What are the features and benefits of De Lorenzo Instant Illuminate Blonde Shampoo 375ml?

  • Violet pigment neutralises yellowing and brassiness
  • Chamomile flower and wine extracts
  • Helps guard against colour fading
  • Australian made and owned

Who is De Lorenzo Instant Illuminate Blonde Shampoo 375ml for?

It's for anyone with blonde, lightened or grey hair wanting to keep brassiness at bay.

How to Use

How To Use De Lorenzo Instant Illuminate Blonde Shampoo 375ml: 1. Apply shampoo to wet hair. 2. Lather through the hair and scalp. 3. Rinse thoroughly. 4. Follow with Instant Illuminate Blonde Conditioner. As with any violet shampoo, start with occasional use and increase frequency if brassiness is persistent.

Key ingredients

Water (Aqua), Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Cocamide MEA, Polyquaternium-7, Glycerin, Phenoxyethanol (and) Caprylyl Glycol, Ammonium Chloride, PEG-120 Methyl Glucose Dioleate, Acid Violet 43, Alcohol, Citric Acid, Fragrance, Benzophenone-4, Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Guar Hydroxypropyltrimonium Chloride, Amodimethicone (and) Laureth-9, Glycolic Acid, Wine Extract, Cucumis Sativus (Cucumber) Fruit Extract, Disodium EDTA, Chamomilla Recutita Flower Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract and Lactobacillus Ferment, Aloe Barbadensis Leaf Juice, Mixed Fruit Extracts, Sodium Citrate.
18900

De Lorenzo

De Lorenzo Instant Illuminate Blonde Shampoo 375ml

A violet toning shampoo that neutralises brassiness in blonde hair

34.95
or 4 interest-free payments of $8.74 with

A violet toning shampoo that neutralises brassiness in blonde hair

De Lorenzo Instant Illuminate Blonde Shampoo 375ml
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Delivery or Click and Collect

Who Is It for?

Blonde Hair
Coloured Hair

Description

De Lorenzo Instant Illuminate Blonde Shampoo 375ml is a violet toning shampoo that neutralises yellowing and brassiness in blonde hair.

Acid Violet 43 does the toning work, counteracting the warm tones that develop in blonde, lightened and grey hair over time. Chamomile flower and wine extracts sit alongside baobab protein, cucumber and aloe vera, and benzophenone-4 helps guard against colour fading. The result is cooler, brighter blonde between salon visits. Part of De Lorenzo's Instant range, now in new packaging.

What are the features and benefits of De Lorenzo Instant Illuminate Blonde Shampoo 375ml?

  • Violet pigment neutralises yellowing and brassiness
  • Chamomile flower and wine extracts
  • Helps guard against colour fading
  • Australian made and owned

Who is De Lorenzo Instant Illuminate Blonde Shampoo 375ml for?

It's for anyone with blonde, lightened or grey hair wanting to keep brassiness at bay.

How to Use

How To Use De Lorenzo Instant Illuminate Blonde Shampoo 375ml: 1. Apply shampoo to wet hair. 2. Lather through the hair and scalp. 3. Rinse thoroughly. 4. Follow with Instant Illuminate Blonde Conditioner. As with any violet shampoo, start with occasional use and increase frequency if brassiness is persistent.

Key ingredients

Water (Aqua), Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, Cocamide MEA, Polyquaternium-7, Glycerin, Phenoxyethanol (and) Caprylyl Glycol, Ammonium Chloride, PEG-120 Methyl Glucose Dioleate, Acid Violet 43, Alcohol, Citric Acid, Fragrance, Benzophenone-4, Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Guar Hydroxypropyltrimonium Chloride, Amodimethicone (and) Laureth-9, Glycolic Acid, Wine Extract, Cucumis Sativus (Cucumber) Fruit Extract, Disodium EDTA, Chamomilla Recutita Flower Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract and Lactobacillus Ferment, Aloe Barbadensis Leaf Juice, Mixed Fruit Extracts, Sodium Citrate.

FREQUENTLY ASKED QUESTIONS

(# QUESTIONs)

De Lorenzo Instant Illuminate Blonde Shampoo 375ml
De LorenzoDe Lorenzo Instant Illuminate Blonde Shampoo 375ml
Q.
How do you use De Lorenzo Instant Illuminate Blonde Shampoo?
A.
Apply to wet hair, lather through the hair and scalp, then rinse thoroughly.
Q.
How often should you use a violet shampoo?
A.
Start with occasional use and increase if brassiness is persistent. Violet shampoos are usually alternated with a regular shampoo rather than used every wash.
Q.
Does it work on grey hair?
A.
Yes, it works on blonde, lightened and grey hair, all of which develop yellow tones over time.
Q.
What should you follow it with?
A.
Follow with De Lorenzo Instant Illuminate Blonde Conditioner to continue toning and add moisture.
Q.
What neutralises the brassiness?
A.
Acid Violet 43, a violet pigment that counteracts the warm yellow tones that develop in blonde hair.
De Lorenzo Instant Illuminate Blonde Shampoo 375ml
De Lorenzo Instant Illuminate Blonde Shampoo 375ml
De Lorenzo Instant Illuminate Blonde Shampoo 375ml
De Lorenzo Instant Illuminate Blonde Shampoo 375ml