Shu Uemura has been breaking the boundaries of beauty and colour creation for over 50 years.
Its founder, the legendary Japanese makeup artist Shu Uemura stated that “beautiful makeup starts with beautiful skin”. This holistic philosophy continues to direct the creation process at Shu Uemura, suing only the most innovative skincare formulas and breakthrough technologies to reveal every woman’s inner beauty.
Their premium natural formulas include mineral-rich sea water and Asian phyto-ingredients that are well known for their beneficial properties in improving the metabolism of the skin. Shu Uemura’s unique blend of nature, science and art create products of stunning beauty infused with the brand’s DNA.
The Japanese art of beauty is centered in extraordinary colour profusion. Shu Uemura has made it possible for every one of its customers to discover their own artistry by encouraging them to freely experiment with infinite-makeup expression.