Shaken, Not Stirred: TYPEBEA's G.1 Serum Is the Hair Growth Order of the Season

Great Hair Is Served - and TYPEBEA is pouring. 

If you've been searching for a hair growth serum that actually delivers, meet TYPEBEA - the celebrity-loved haircare brand taking over bathroom shelves (and For You pages) everywhere. As part of our Great Hair Is Served campaign, we're seating you at the table with TYPEBEA and its viral hero, the G.1 Overnight Boosting Peptide Serum - our Drink of Choice for stronger, longer, healthier-looking hair.  

Who Is TYPEBEA? The Celebrity-Loved Haircare Brand Explained 

TYPEBEA is a performance-led haircare brand co-founded by global music icon Rita Ora and Australian beauty entrepreneur Anna Lahey - the powerhouse behind Vida Glow. But this isn't your typical celebrity haircare line. TYPEBEA was built on lived experience: Anna's personal journey with hair loss inspired her entire beauty career, while Rita's years of colouring, heat styling and life on stage left her hair in need of serious repair. 

The result is haircare that treats your scalp like skin - science-backed, clinically proven and designed for every hair type. At the heart of TYPEBEA's formulas is BAICAPIL™, a patented botanical complex clinically proven to reduce hair loss and support visible hair growth, working alongside scalp-care actives like salicylic acid and provitamin B5. 

Since launching, TYPEBEA has earned cult status with beauty editors, trichologists and TikTok reviewers alike. 

The Drink of Choice - The Remedy  

On our Great Hair Is Served menu, the Drink of Choice course is all about the remedy: specialist haircare tailored to your individual hair concerns. From scalp scrubs and detox shampoos to clarifying and balancing treatments, this is the course where you customise your haircare routine based on what your hair truly needs. 

Think of it as the sommelier moment of your routine. Your entrée, mains and dessert cover the essentials - but your drink of choice is the personal touch. The targeted treatment. The thing you order because you know your hair better than anyone. 

And on our menu, one pour stands above the rest. 

TYPEBEA G.1 Overnight Boosting Peptide Serum:  

The Viral Hair Growth Serum 

The TYPEBEA G.1 Overnight Boosting Peptide Serum is the brand's hero product - and our Drink of Choice for anyone dealing with hair thinning, shedding, breakage or slow growth. 

This lightweight, leave-in scalp serum is your hair's nightcap. Massaged into the scalp on wet or dry hair, the G.1 serum works while you sleep, delivering a potent dose of BAICAPIL™ directly to the follicles to support thicker, fuller, healthier-looking hair with consistent use. 

It's no wonder the G.1 has gone viral - racking up glowing reviews and jaw-dropping before-and-after transformations across social media. If your hair could place an order, this would be it. Best enjoyed nightly.  

 More TYPEBEA Products to Complete Your Haircare Menu 

Once you've chosen your drink, explore the rest of the TYPEBEA range  

TYPEBEA R.1 Pre-Wash Damage Repair Mask 120ml - The perfect palate cleanser before wash day. Applied pre-shampoo, this intensive hair mask targets damage where it starts, strengthening strands before you even hit the shower. 

TYPEBEA R.2 Damage Repair Shampoo 250ml - A nourishing cleanse for damaged hair. Colour, heat, styling - whatever your hair's been through, this repair shampoo helps rebuild strength with every wash. 

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TYPEBEA R.3 Damage Repair Conditioner 250ml - The finishing touch to your damage repair routine, sealing in moisture and strength for softer, smoother, more resilient lengths. 

TYPEBEA Growth Shampoo + Conditioner Bundle - The set menu, if you will. This hair growth shampoo and conditioner duo works in harmony to exfoliate the scalp, strengthen strands and create the ideal environment for healthy hair growth.  

Ready to place your order? Shop the full TYPEBEA range online at Oz Hair & Beauty. Whether you're battling breakage, chasing length or simply craving your healthiest hair yet, TYPEBEA delivers a remedy worth raising a glass to. 

Because when great hair is served, you deserve a seat at the table.