Oz Icons: The Products That Made the Honour Roll (and Our Top Shelves)

Caps off to the real overachievers of the year - the hair and beauty heroes that didn’t just show up… they showed off. The Oz Icons: Class of 2025 campaign is our love letter to the products that defined the past 12 months. The ones that earned cult status, topped bestseller lists, and became permanent fixtures in bathroom cabinets across Australia. 

Reimagined as our graduating class of 2025, these standout stars are being honoured yearbook-style for their iconic achievements: Best in Shine, Most Likely to Repair, Hydration Overachiever and more. So fluff your hair, perfect your glow, and join us for a stroll down the beauty halls of fame. 

Hydration Overachiever: KEVIN.MURPHY Hydrate-Me.Wash 

Every class has that student who somehow excels at everything. Enter KEVIN.MURPHY Hydrate-Me.Wash - the ultimate hydration MVP. 

The brand, founded by renowned Australian session stylist Kevin Murphy, is known for blending high-performance formulations with skincare-inspired ingredients and environmentally conscious practices. Think runway-ready results with a sustainable edge. 

Hydrate-Me.Wash is the shampoo equivalent of a tall glass of water for thirsty strands. Designed for normal to dry hair, it’s packed with Kakadu Plum, smoothing antioxidants, and nourishing ingredients that leave hair soft, silky, and ready for its close-up. It doesn’t just cleanse - it replenishes. No wonder it earned top marks in moisture management. 

Too Hot to Handle: evo Icon Welder Heat Protection Spray 

Cool, calm, and always prepared - evo Icon Welder is the friend who reminds you to bring a jacket and SPF. 

The evo brand is all about honest beauty with personality. Known for their no-nonsense approach and cheeky tone, evo creates professional-quality products that deliver serious results without taking themselves too seriously. 

Icon Welder is your invisible shield against heat damage, protecting hair from styling tools while improving manageability and shine. Lightweight, reworkable, and never sticky, it keeps strands safe without weighing them down. If there were a “Best Friend Energy” award, it would win that too. 

Most Likely to Go Viral: Redo Haircare Genie in a Bottle Miracle Spray  

Cue the sparkle effects. Redo Haircare’s Genie in a Bottle doesn’t just grant wishes - it grants great hair days. 

Redo Haircare champions effortless, feel-good hair with multifunctional products designed to simplify routines without compromising results. Genie in a Bottle is a true all-rounder: detangling, smoothing, adding shine, protecting from heat, and reducing frizz in just a few spritzes. 

It’s the shortcut to glossy, manageable hair when time isn’t on your side. Abracadabra? More like absolutely iconic. 

Best Bouncy Blowouts: Bondi Boost Infrared Thermal Bounce Brush 

Big hair, big personality. The Bondi Boost Infrared Thermal Bounce Brush came to school ready to serve volume. 

Bondi Boost is an Australian brand loved for its targeted haircare solutions, particularly for growth and scalp health. Combining salon-quality performance with innovative technology, they’ve built a loyal following of bounce enthusiasts everywhere. 

This infrared-powered hot brush creates smooth, voluminous blowouts with less damage than traditional tools. The long barrel is perfect for longer locks, delivering body, shine, and that “I just left the salon” finish. It understood the assignment - and aced it. 

Best Glow Up: Alpha-H Liquid Gold Exfoliating Treatment 

If glowing skin had a valedictorian, this would be it. 

Alpha-H is a cult-favourite Australian skincare brand celebrated for results-driven formulas that transform complexions. Their iconic Liquid Gold has been a bestseller for years - and for good reason. 

Powered by 5% Glycolic Acid, this exfoliating treatment resurfaces, refines texture, and boosts radiance while you sleep. It’s the definition of waking up like this. Consistent, dependable, and always delivering extra credit glow. 

Most Likely to Win High Achiever: Aveda Invati Ultra Advanced™ Scalp Revitalizing Serum 

Straight-A student energy, always. The Aveda Invati Ultra Advanced™ Scalp Revitalizing Serum is the kind of product that shows up early, stays late, and somehow still looks flawless doing it. 

Aveda is a globally loved haircare brand known for its plant-powered formulas, salon heritage, and strong commitment to sustainability. They’ve built their reputation on combining nature and science to create high-performing products that feel luxurious and purposeful. 

This scalp revitalizing serum is designed to support healthier-looking, fuller hair by energising the scalp and strengthening hair from the root. Lightweight and fast-absorbing, it fits seamlessly into a daily routine - and delivers the kind of consistent results that earn serious respect. 

If there’s one graduate we’d bet on to become CEO… it’s this one. 

Sleeps, But Makes It Productive: TYPEBEA G1 Overnight Boosting Peptide Serum 

While you’re dreaming, TYPEBEA G1 Overnight Boosting Peptide Serum is clocking in. 

TYPEBEA is a modern hair wellness brand focused on scalp health and long-term hair growth support. With science-backed ingredients and a chic, minimalist aesthetic, they’re redefining haircare from the root up. 

The G1 Serum uses powerhouse peptides to support thicker, fuller-looking hair over time. Applied overnight, it nourishes the scalp and promotes healthier growth cycles - because beauty sleep should benefit your hair, too. 

Most Likely to Age Backwards: Vida Glow Liquid Collagen 

Not all icons sit on your shelf - some live in your kitchen. 

Vida Glow is known for ingestible beauty supplements that support skin health from within. Their Liquid Collagen in Mixed Berry makes daily collagen support deliciously easy. 

Formulated to help improve skin elasticity and radiance, these convenient sachets are designed to complement your topical routine. Think of it as your secret weapon for that lit-from-within look. Sip, glow, repeat. 

Best Newcomer: Goddess Maintenance Company BioTech Blowout Leave-In Restorative Hair Mask  

Last but absolutely not least, we have the newcomer. 

Goddess Maintenance Company is all about empowering haircare with high-performance, reparative formulas that celebrate strong, healthy strands. 

Their BioTech Blowout Leave-In Restorative Hair Mask strengthens, smooths, and protects in one luxe step. Designed to repair damage while enhancing softness and shine, it’s the ultimate multitasker for stressed-out hair. Resilient, restorative, and ready for the spotlight. 

And the Tassel Turns… 

The Oz Icons: Class of 2025 represents more than just bestselling products. These are the formulas that earned five-star reviews, sparked word-of-mouth obsessions, and secured permanent positions in daily routines across the country. 

From hydration heroes and glow-getters to blowout boosters and overnight achievers, each graduate has proven itself worthy of icon status. They didn’t just pass the test - they set the standard. 

Shop the full Oz Icons range at Oz Hair and Beauty