Matrix Welcomes KATSEYE as Global Brand Ambassadors

Big hair energy? We’re into it. Global girl groups? Always. But when powerhouse pop meets professional performance haircare? That’s the kind of collaboration we live for. 

We’re beyond excited to celebrate KATSEYE as the new Global Brand Ambassadors for Matrix - and trust us, this partnership is more than just a campaign. It’s a full-blown hair revolution. 

Known for bold style, unstoppable choreography and serious stage presence, KATSEYE is redefining what it means to perform with confidence. And now, backed by Matrix’s salon-quality formulas, their hair is working just as hard as they are. 

Welcome to the era of Matrix Moves. 

Why Matrix and KATSEYE Just Make Sense 

Matrix has always stood out for its commitment to inclusivity, innovation and accessible professional haircare. 

Built on the philosophy of “All Hair Types. All Humans.”, Matrix creates high-performance products designed to support every texture, every style and every identity. That belief aligns perfectly with KATSEYE - a global group celebrated for its diversity, individuality and fearless self-expression. 

Each member brings her own hair story to the stage, from sleek strands to defined curls, vibrant colour to ultra-soft shine. That variety isn’t just aesthetic - it’s powerful. And it’s exactly why this collaboration feels so authentic. 

As Matrix’s Global General Manager Andrew Edwardson shared, KATSEYE represents a new generation of hair expression - where movement, identity and confidence all come together. 

And honestly? We couldn’t agree more. 

Matrix Moves: When Hair Becomes Part of the Performance 

Matrix Moves isn’t your typical beauty campaign. It’s built around the idea that hair should move with you - not against you. 

Because whether you’re performing under stage lights or just running between meetings, your hair needs to keep up. 

Together, Matrix and KATSEYE created six signature “Moves,” each inspired by a member’s personality and powered by a hero Matrix range. The result? Performance-driven haircare that delivers softness, strength, shine and definition without compromise. 

Let’s break them down. 

Daniela’s Soft Slay 

Softness that still makes a statement. 

Daniela’s move highlights hydrated, swishable strands that flow effortlessly through every flip and turn. Powered by Matrix Food For Soft, this range is ideal for dry or dehydrated hair craving moisture without heaviness. 

If you want touchable softness, smooth texture and that healthy-hair feel, this is your sign to level up your routine. 

Lara’s Sleek Swerve 

Polished. Glossy. Ultra-smooth. 

Lara’s signature move is all about sleek control, made possible with Matrix Mega Sleek. Designed to help tame frizz and fight humidity, this range gives you that smooth, reflective finish that looks straight out of the salon chair. 

For anyone chasing glass-like shine and frizz resistance, Mega Sleek deserves a spot in your shower.  

Megan’s Bond Baddie 

Strength is the vibe. 

Megan’s powerful energy pairs perfectly with Matrix Build-A-Bond, a range formulated to reinforce weakened strands and help protect against breakage. 

If your hair has been through colouring, bleaching or frequent heat styling, bond-building care is essential. Stronger hair means more movement, more styling freedom and less snap. 

And yes - it absolutely holds up to a dramatic head whip. 

Yoonchae’s Miracle Maknae 

The ultimate multitasker moment. 

Yoonchae’s move is powered by Matrix Miracle Creator, the cult-favourite multi-benefit treatment that does it all. Think hydration, shine, heat protection and softness in one step. 

For busy mornings (or low-maintenance routines), Miracle Creator is the shortcut to healthy-looking hair without layering five different products. 

Effortless. Reliable. Iconic. 

Sophia’s Glow Throw 

Shine takes centre stage. 

Sophia brings serious luminosity to the spotlight with Matrix Glow Mania, a range focused on enhancing vibrancy and delivering a glossy, light-catching finish. 

If your goal is radiant, healthy-looking hair that photographs beautifully (hello, flash selfies), Glow Mania brings that glow-factor without weighing strands down. 

Manon’s Bounce Drop 

Defined texture with movement. 

Manon showcases beautifully sculpted curls using Matrix A Curl Can Dream, a range created specifically for curly and coily hair types. 

Infused with moisture-supporting ingredients, it helps enhance definition while maintaining softness and reducing frizz. The result? Curls that bounce naturally and move freely - no stiffness, no crunch. 

Because textured hair deserves specialised care that truly performs. 

Haircare That Works as Hard as You Do 

One thing we love most about this partnership is how realistic it feels. KATSEYE openly shared that their hair has to withstand intense choreography while still looking healthy and vibrant on stage. 

And that’s something we hear from our Oz Hair & Beauty community every day - you want products that perform. 

Whether it’s gym sessions, long workdays, humidity, styling tools or colour appointments, your hair goes through a lot. Matrix’s professional formulas are designed to support hair health while delivering visible results - without complicated routines. 

It’s about confidence. It’s about self-expression. And it’s about enjoying your hair, not fighting with it. 

Shop Matrix x KATSEYE at Oz Hair & Beauty