How Rita Ora & Anna Lahey’s Brand Is Redefining Hair Confidence

A great hair day is more than just a look - it’s a feeling. Shiny, voluminous hair can transform posture, attitude, and confidence in a matter of minutes. That’s the philosophy behind TYPEBEA, the modern haircare brand co-founded by global superstar Rita Ora and wellness entrepreneur Anna Lahey. Together, the duo is making waves in the beauty industry, cementing their status as influential voices in the world of haircare. 

Since its launch in April 2024, TYPEBEA has quickly become a go-to brand for those seeking not just healthy strands, but the confidence that comes with them. From scalp-loving shampoos to innovative styling essentials, the range is redefining what it means to care for hair. 

Industry Leaders with a Clear Mission 

Rita Ora and Anna Lahey bring more than celebrity sparkle to TYPEBEA. As innovators and trendsetters in the beauty space, they’ve tapped into what modern consumers want most: products that blend performance, science, and style. Their shared mission is simple but powerful - to empower people with the tools to love their hair, no matter where they are in their journey. 

With Rita Ora’s fearless energy and Anna Lahey’s expertise as the founder of Vida Glow, TYPEBEA has become more than just another brand on the shelf. It’s an influential player in the haircare industry, setting new standards for results-driven products that actually deliver. 

The Science That Builds Confidence 

TYPEBEA’s success lies in its smart use of active ingredients that support scalp and strand health simultaneously. Each formula is designed to work from the inside out, encouraging stronger, shinier, more resilient hair. 

Baicapil - A botanical complex derived from Chinese herbs, soy, and wheat sprouts, shown to reduce shedding and improve density. 

Salicylic Acid - A deep-cleansing exfoliator that removes product buildup and oil, keeping follicles clear for healthy growth. 

Provitamin B5 (Panthenol) - Locks in hydration, boosts shine, and extends the growth phase of the hair cycle. 

Plant-Based Keratin - Smooths and strengthens without weighing strands down, perfect for fine or frizz-prone hair. 

By combining these powerhouse ingredients, TYPEBEA ensures every wash, mask, and serum contributes to not only healthier hair but also a healthier sense of self-confidence. 

The Core Care Collection 

TYPEBEA’s G-Range is where scalp health meets strand transformation. 

G1 Overnight Boosting Peptide Serum - Works while you sleep to reduce shedding and support growth. Lightweight and non-greasy, it’s effortless self-care in a bottle. 

G2 Strength & Length Shampoo - With salicylic acid and baicapil, this clarifying shampoo deeply cleanses and leaves hair feeling instantly fuller. 

G3 Strength + Length Conditioner - Hydrates, strengthens, and protects against split ends for hair that feels silky and strong. 

G4 Hydra-Gloss Treatment Mask - A once-a-week luxury that leaves hair shiny, soft, and salon-worthy. 

G5 3-in-1 Dry Shampoo - More than just a refresher, this multitasker cleanses, volumises, and extends style between washes. It’s a confidence boost in a can. 

Styling with TYPEBEA 

Healthy hair is the foundation, but styling is where the confidence really shows. TYPEBEA’s S-Range brings salon-worthy finishes into the everyday routine, making it easy to go from polished to playful in minutes. 

S1 Ultimate Styling Serum - A sleek, lightweight serum that smooths frizz, enhances shine, and protects against heat. Perfect for achieving that glossy, red-carpet finish. 

S2 Sea Salt Texture Mist - Adds effortless body and movement for that just-left-the-beach vibe. Think undone waves with a cool-girl edge. 

Whether it’s a polished blowdry, tousled waves, or a quick refresh on day three, the styling collection makes every look achievable - and keeps confidence levels high. 

The Confidence Effect 

The impact of TYPEBEA goes beyond visible results. Customers and stylists alike are celebrating how the brand is changing the way people relate to their hair: 

Visible Transformation - Consistent use leads to less shedding, improved density, and shinier lengths. Progress that’s easy to see in the mirror. 

Community Buzz - From TikTok tutorials to glowing reviews, TYPEBEA has created a movement where people share their journeys, inspiring others to embrace their own. 

Self-Care Rituals - Whether it’s massaging in the peptide serum at night or spritzing on the Sea Salt Mist before heading out, each product doubles as a ritual that nurtures both hair and confidence. 

Trusted Innovation - With Rita and Anna at the helm, TYPEBEA carries the influence of two women who understand the demands of modern beauty routines - and know how to deliver. 

Why TYPEBEA Is More Than Just Haircare 

At its heart, TYPEBEA is about more than shampoos and serums. It’s about the confidence that comes from taking control of hair health and styling with ease. By combining science-backed ingredients, thoughtful formulations, and a clear vision led by two influential women, TYPEBEA is helping people everywhere experience not just better hair days, but better confidence days. 

Because when hair feels stronger, shinier, and more full of life, confidence naturally follows - and with TYPEBEA, that’s exactly what’s on offer. 

Shop the full TYPEBEA range at ozhairandbeauty.com