Hard Rock is a firm hold, water soluble styling product. The formulation for this carnauba wax based product is unchallengeable. Fresh ingredients such as oils of almond, wheat germ, vitamins A and E combined with the latest IRS tech products make this suitable for short to mid-length hair. Creates texture, slight shine and volume - best used in dry hair. For consumers that have almost given up attempting to find the perfect styling aid, look no more!